This article about teen retailers is interesting. But what is surprising is this part: “We survey a good portion of teens for our research, and since 2010 the one theme has been this: ‘We want to save Mom and Dad money,’”
This is a new behavior and that would be very interesting to go deeper on that. One of my future blog…
http://fashionista.com/2013/12/teen-retailers-failing-abercrombie-american-eagle-aeropostale/
Valerie Grison Blog 
December 18, 2013
Branding/Marketing, Tweens & teens trends