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Why Teen Retailers Are Failing

December 18, 2013

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This article about teen retailers is interesting. But what is  surprising is this part: “We survey a good portion of teens for our research, and since 2010 the one theme has been this: ‘We want to save Mom and Dad money,’” This is a new behavior and that would be very interesting to go deeper on […]

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The Power of Tweens

December 9, 2013

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A “tween” is a kid between 8 and 12, defined as “in-between” – meaning in-between being child and teenager. This is a rough time for the youngster who is still a child, but wants to appear more mature in front of friends. At this difficult crossroad, tweens are still psychologically children, but they are bursting with […]

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