Valerie Grison Blog

E-cigarette usage has become a trend. Do not mistake or confuse them with smokeless cigarettes. E-cigarettes are battery powered cigarettes designed to release a nicotine vapor that looks like smoke. Though originally touted as a better option to smoking without the same carcinogens from smoking tobacco, there are now concerns regarding the chemicals ingredients and […]

The unspoken communication of colors is key. Companies are aware of it. This “science” is applied to position a product and advertise it. It is also used inside the walls of some companies to motivate and increase the productivity and the happiness of the employees. The colors used with companies logos as well as products […]

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Interesting trends of the past 18 months published in the Huffington Post by Bianca Bosker about teens and their favorite social networks: “For the first time, teens now consider Instagram the most important social network on the Internet, according to a semi-annual survey conducted by Piper Jaffray. Instagram replaces Twitter, which just last fall surpassed […]

Fairy Godmother Academy and TBQE Create Social Mobile Game and Contest: Question Beauty with Aja Volkman of Alt Pop band, Nico Vega, as a spokesperson. http://www.digitaljournal.com/pr/1830270

A 2013 research article published in the journal Judgment and Decision Making illustrates that teens have unrealistic perceptions of potential risks. Data from over 3,400 teens was examined over a two year period, where self-risk assessments were compared to actual risk outcomes. Teens almost always reported that there was little – even no – chance […]

With 200 millions active users claimed, brands start to see Instagram as the best platform for building out a social media presence, as explained by VentureBeat. I am warning brands that target tweens and teens that Instagram is not a safe place for them, and that brands must be very careful of how they engage this […]

Have you already heard about “planking” or the “cinnamon challenge”? These quirky and potentially dangerous trends went viral on the Internet and are especially popular among teens. Originating in France as an artistic gesture, ‘planking’ as we know it took on its present day form thanks to two British teens in 2006. They uploaded their […]

“What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried. Mostly they feel embarrassed even to be associated with it” “…the young are moving on to cooler things” Daniel Miller, Professor of Material Culture at University College London People […]

One of the hot tween trends is the rubber band loom, called Rainbow Loom. A well conceived tool to weave colorful rubber band jewelry. It mainly attracts girls, but I’ve heard that some boys are getting into it as well. Created in 2010, launched in 2011 from the personal website of its creator, Mr. Cheong […]