Valerie Grison Blog

This article about teen retailers is interesting. But what is  surprising is this part: “We survey a good portion of teens for our research, and since 2010 the one theme has been this: ‘We want to save Mom and Dad money,’” This is a new behavior and that would be very interesting to go deeper on […]

A “tween” is a kid between 8 and 12, defined as “in-between” – meaning in-between being child and teenager. This is a rough time for the youngster who is still a child, but wants to appear more mature in front of friends. At this difficult crossroad, tweens are still psychologically children, but they are bursting with […]

I know Method and I love Method. I have learned to trust the brand over the years because the soap works, and it is clearly made from a straightforward point of view about design, environment and health. You know Method, too: the company that packages soap in strange-shaped, but well designed bottles. The company that […]

Tweens, children ranging in age from 8 to 12, are an emerging economic force even if mom and dad still control the purse strings. Tweens can see their teenage years on the horizon, years that many of them equate with freedom. More and more, companies are recognizing the benefits of marketing to tweens to get […]

http://www.adliterate.com/2013/11/trust-every-brand-wants-it-but-few-know-how-to-get-it/