Valerie Grison Blog

This article about teen retailers is interesting. But what is  surprising is this part: “We survey a good portion of teens for our research, and since 2010 the one theme has been this: ‘We want to save Mom and Dad money,’” This is a new behavior and that would be very interesting to go deeper on […]

http://www.fastcocreate.com/3023094/science-says-art-will-make-your-kids-better-thinkers-and-nicer-people?partner=newsletter

Tweens, children ranging in age from 8 to 12, are an emerging economic force even if mom and dad still control the purse strings. Tweens can see their teenage years on the horizon, years that many of them equate with freedom. More and more, companies are recognizing the benefits of marketing to tweens to get […]

http://www.adliterate.com/2013/11/trust-every-brand-wants-it-but-few-know-how-to-get-it/