E-cigarette usage has become a trend. Do not mistake or confuse them with smokeless cigarettes. E-cigarettes are battery powered cigarettes designed to release a nicotine vapor that looks like smoke. Though originally touted as a better option to smoking without the same carcinogens from smoking tobacco, there are now concerns regarding the chemicals ingredients and […]
June 28, 2014
While it’s true that most of our neurons have already formed by the time we’re born, that doesn’t mean our brains are finished developing. Brains don’t fully finish with development until about age 25. Only then is one’s brain considered mature. One aspect of that is that teens differ from pre-teens or adults on the […]
May 29, 2014
One of the most important aspects of tween psychology is the development of skills needed for managing their own lives, making good choices, and becoming self-reliant. At this in-between stage tweens are leaving the familiar surroundings of elementary school, and entering middle school where their decision-making and independence will be tested every day. The way […]
March 9, 2014
Teen literature has seen a great boom in recent years. This is an encouraging trend for parents and educators. It is not merely a passing fad, but appears not only to be holding its own, but has become a powerful, profitable market niche. The explosion began with J. K. Rowling’s Harry Potter books, and […]
February 8, 2014
With 200 millions active users claimed, brands start to see Instagram as the best platform for building out a social media presence, as explained by VentureBeat. I am warning brands that target tweens and teens that Instagram is not a safe place for them, and that brands must be very careful of how they engage this […]
January 5, 2014
One of the hot tween trends is the rubber band loom, called Rainbow Loom. A well conceived tool to weave colorful rubber band jewelry. It mainly attracts girls, but I’ve heard that some boys are getting into it as well. Created in 2010, launched in 2011 from the personal website of its creator, Mr. Cheong […]
December 18, 2013
This article about teen retailers is interesting. But what is surprising is this part: “We survey a good portion of teens for our research, and since 2010 the one theme has been this: ‘We want to save Mom and Dad money,’” This is a new behavior and that would be very interesting to go deeper on […]
December 17, 2013
The National Survey on Drug Use and Health (NSDUH) provides national and state-level data on the use of tobacco, alcohol, illicit drugs, and mental health in the United States. Its most recent report shows teen trends in substance abuse: The most popular drug among teens remains alcohol, but its use is steadily declining The use of […]
December 9, 2013
A “tween” is a kid between 8 and 12, defined as “in-between” – meaning in-between being child and teenager. This is a rough time for the youngster who is still a child, but wants to appear more mature in front of friends. At this difficult crossroad, tweens are still psychologically children, but they are bursting with […]
Valerie Grison Blog 
September 6, 2014
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