A “tween” is a kid between 8 and 12, defined as “in-between” – meaning in-between being child and teenager. This is a rough time for the youngster who is still a child, but wants to appear more mature in front of friends. At this difficult crossroad, tweens are still psychologically children, but they are bursting with […]
November 25, 2013
I know Method and I love Method. I have learned to trust the brand over the years because the soap works, and it is clearly made from a straightforward point of view about design, environment and health. You know Method, too: the company that packages soap in strange-shaped, but well designed bottles. The company that […]
November 20, 2013
Tweens, children ranging in age from 8 to 12, are an emerging economic force even if mom and dad still control the purse strings. Tweens can see their teenage years on the horizon, years that many of them equate with freedom. More and more, companies are recognizing the benefits of marketing to tweens to get […]
November 19, 2013
Tweens and teens are without doubt at the origin of this trend! “Use of “selfie,” to mean a self-portrait typically snapped with a smartphone and shared over social networks, has risen 17,000% in frequency over the past 12 months, Oxford Dictionaries said. “Twerk” experienced a notable midyear surge, thanks to Miley Cyrus, but has not proved […]
November 19, 2013
Trust: Every brand wants it but few know how to get it
November 7, 2013
Below is a piece I wrote in a friend’s blog before I opened my own. I reread it and realized that this is the essence of why I have created tbqe.io and moved to the US. http://www.getthefive.com/articles/the-in-crowd/encourage-them-to-wonder/
Valerie Grison Blog 
December 9, 2013
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