January 18, 2014

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Genuinely Responsible Marketing: Brands can help boost awareness of popular trends that are risky for teens

Have you already heard about “planking” or the “cinnamon challenge”? These quirky and potentially dangerous trends went viral on the Internet and are especially popular among teens. Originating in France as an artistic gesture, ‘planking’ as we know it took on its present day form thanks to two British teens in 2006. They uploaded their […]

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January 14, 2014

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No, Facebook Is Not Dead Among Tweens And Teens

“What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried. Mostly they feel embarrassed even to be associated with it” “…the young are moving on to cooler things” Daniel Miller, Professor of Material Culture at University College London People […]

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January 5, 2014

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Why Rainbow Loom Is A Success Among Tweens

One of the hot tween trends is the rubber band loom, called Rainbow Loom. A well conceived tool to weave colorful rubber band jewelry. It mainly attracts girls, but I’ve heard that some boys are getting into it as well. Created in 2010, launched in 2011 from the personal website of its creator, Mr. Cheong […]

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December 21, 2013

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Teens: Not So Happy During Holidays?

Tweens and teens will tell you the holiday season is awesome. That is the expected answer. However, that is not always quite the truth. Almost half of teenagers feel some anxiety or worry during the holidays. Why? The “obligation” to be happy during this time. Family togetherness. Pressure to create happy memories. If this is […]

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December 20, 2013

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Teens With Anorexia Seek Help On Mondays, And Other Lesson From Big-Data

Crisis text line, the hotline for a text-dependent generation, is reaching troubled teens in new ways and using the data it collects to be more effective in times of trouble. Here are some surprising findings. By Rebecca Greenfield http://www.fastcompany.com/3022048/innovation-agents/teens-with-anorexia-seek-help-on-mondays-and-other-lessons-from-big-data-c

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December 18, 2013

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Why Teen Retailers Are Failing

This article about teen retailers is interesting. But what is  surprising is this part: “We survey a good portion of teens for our research, and since 2010 the one theme has been this: ‘We want to save Mom and Dad money,’” This is a new behavior and that would be very interesting to go deeper on […]

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December 17, 2013

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The sneaky and dangerous trend in teens substance abuse

The National Survey on Drug Use and Health (NSDUH) provides national and state-level data on the use of tobacco, alcohol, illicit drugs, and mental health in the United States. Its most recent report shows teen trends in substance abuse: The most popular drug among teens remains alcohol, but its use is steadily declining The use of […]

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December 9, 2013

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The Power of Tweens

A “tween” is a kid between 8 and 12, defined as “in-between” – meaning in-between being child and teenager. This is a rough time for the youngster who is still a child, but wants to appear more mature in front of friends. At this difficult crossroad, tweens are still psychologically children, but they are bursting with […]

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