April 15, 2014

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Most Important Social Networks for Teens

Interesting trends of the past 18 months published in the Huffington Post by Bianca Bosker about teens and their favorite social networks: “For the first time, teens now consider Instagram the most important social network on the Internet, according to a semi-annual survey conducted by Piper Jaffray. Instagram replaces Twitter, which just last fall surpassed […]

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April 11, 2014

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Aerie: No Better Than Barbie

  “DEAR AERIE GIRLS, We think it’s time for a change. We Think it’s time to GET REAL and THINK REAL, We want every girl to feel good about who they are and what they look like, inside and out. This means NO MORE RETOUCHING OUR GIRLS AND NO MORE SUPERMODELS. Why? Because there is […]

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April 3, 2014

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Question Beauty

Fairy Godmother Academy and TBQE Create Social Mobile Game and Contest: Question Beauty with Aja Volkman of Alt Pop band, Nico Vega, as a spokesperson. http://www.digitaljournal.com/pr/1830270

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March 14, 2014

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Six Things Your Teen/Tween Is Learning From You

Six things your teen/tween is learning from you (via NewsWorks) Raising a teen or tween can make you feel as though their friends are the only people they ever pay attention to, but that simply isn’t the case. While friends have an enormous impact during these years, parents do too. And like it or not, […]

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March 9, 2014

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Screens Are Not Teens’ Literature Killers

  Teen literature has seen a great boom in recent years. This is an encouraging trend for parents and educators. It is not merely a passing fad, but appears not only to be holding its own, but has become a powerful, profitable market niche. The explosion began with J. K. Rowling’s Harry Potter books, and […]

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February 20, 2014

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Free The Children & We Day: A High-Scale Achievement

I was invited last week by a dear friend to join Craig and Marc Kielburger and share the wonderful experience of participating in the preview of Free The Children’s upcoming California “We Day.” Free The Children was started 19 years ago by a 12 year old boy who couldn’t just accept what he’d just read […]

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February 15, 2014

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Teens And Risk: It’s Also About Media And Marketing Responsibility

A 2013 research article published in the journal Judgment and Decision Making illustrates that teens have unrealistic perceptions of potential risks. Data from over 3,400 teens was examined over a two year period, where self-risk assessments were compared to actual risk outcomes. Teens almost always reported that there was little – even no – chance […]

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February 8, 2014

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Instagram: Not Safe for Tweens And Teens, Not Safe for Brands

With 200 millions active users claimed, brands start to see Instagram as the best platform for building out a social media presence, as explained by VentureBeat. I am warning brands that target tweens and teens that Instagram is not a safe place for them, and that brands must be very careful of how they engage this […]

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