With 200 millions active users claimed, brands start to see Instagram as the best platform for building out a social media presence, as explained by VentureBeat. I am warning brands that target tweens and teens that Instagram is not a safe place for them, and that brands must be very careful of how they engage this […]
February 4, 2014
Source: The Futures Company
January 18, 2014
Have you already heard about “planking” or the “cinnamon challenge”? These quirky and potentially dangerous trends went viral on the Internet and are especially popular among teens. Originating in France as an artistic gesture, ‘planking’ as we know it took on its present day form thanks to two British teens in 2006. They uploaded their […]
January 14, 2014
“What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried. Mostly they feel embarrassed even to be associated with it” “…the young are moving on to cooler things” Daniel Miller, Professor of Material Culture at University College London People […]
January 5, 2014
One of the hot tween trends is the rubber band loom, called Rainbow Loom. A well conceived tool to weave colorful rubber band jewelry. It mainly attracts girls, but I’ve heard that some boys are getting into it as well. Created in 2010, launched in 2011 from the personal website of its creator, Mr. Cheong […]
December 21, 2013
Tweens and teens will tell you the holiday season is awesome. That is the expected answer. However, that is not always quite the truth. Almost half of teenagers feel some anxiety or worry during the holidays. Why? The “obligation” to be happy during this time. Family togetherness. Pressure to create happy memories. If this is […]
December 20, 2013
Crisis text line, the hotline for a text-dependent generation, is reaching troubled teens in new ways and using the data it collects to be more effective in times of trouble. Here are some surprising findings. By Rebecca Greenfield http://www.fastcompany.com/3022048/innovation-agents/teens-with-anorexia-seek-help-on-mondays-and-other-lessons-from-big-data-c
December 18, 2013
This article about teen retailers is interesting. But what is surprising is this part: “We survey a good portion of teens for our research, and since 2010 the one theme has been this: ‘We want to save Mom and Dad money,’” This is a new behavior and that would be very interesting to go deeper on […]
December 17, 2013
The National Survey on Drug Use and Health (NSDUH) provides national and state-level data on the use of tobacco, alcohol, illicit drugs, and mental health in the United States. Its most recent report shows teen trends in substance abuse: The most popular drug among teens remains alcohol, but its use is steadily declining The use of […]
Valerie Grison Blog 
February 8, 2014
0 Comments