“What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried. Mostly they feel embarrassed even to be associated with it” “…the young are moving on to cooler things” Daniel Miller, Professor of Material Culture at University College London People […]
December 21, 2013
Tweens and teens will tell you the holiday season is awesome. That is the expected answer. However, that is not always quite the truth. Almost half of teenagers feel some anxiety or worry during the holidays. Why? The “obligation” to be happy during this time. Family togetherness. Pressure to create happy memories. If this is […]
December 20, 2013
Crisis text line, the hotline for a text-dependent generation, is reaching troubled teens in new ways and using the data it collects to be more effective in times of trouble. Here are some surprising findings. By Rebecca Greenfield http://www.fastcompany.com/3022048/innovation-agents/teens-with-anorexia-seek-help-on-mondays-and-other-lessons-from-big-data-c
December 9, 2013
November 20, 2013
Tweens, children ranging in age from 8 to 12, are an emerging economic force even if mom and dad still control the purse strings. Tweens can see their teenage years on the horizon, years that many of them equate with freedom. More and more, companies are recognizing the benefits of marketing to tweens to get […]
November 19, 2013
Tweens and teens are without doubt at the origin of this trend! “Use of “selfie,” to mean a self-portrait typically snapped with a smartphone and shared over social networks, has risen 17,000% in frequency over the past 12 months, Oxford Dictionaries said. “Twerk” experienced a notable midyear surge, thanks to Miley Cyrus, but has not proved […]
Valerie Grison Blog 
January 14, 2014
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