Valerie Grison Blog

The unspoken communication of colors is key. Companies are aware of it. This “science” is applied to position a product and advertise it. It is also used inside the walls of some companies to motivate and increase the productivity and the happiness of the employees. The colors used with companies logos as well as products […]

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A 2013 research article published in the journal Judgment and Decision Making illustrates that teens have unrealistic perceptions of potential risks. Data from over 3,400 teens was examined over a two year period, where self-risk assessments were compared to actual risk outcomes. Teens almost always reported that there was little – even no – chance […]

With 200 millions active users claimed, brands start to see Instagram as the best platform for building out a social media presence, as explained by VentureBeat. I am warning brands that target tweens and teens that Instagram is not a safe place for them, and that brands must be very careful of how they engage this […]

Have you already heard about “planking” or the “cinnamon challenge”? These quirky and potentially dangerous trends went viral on the Internet and are especially popular among teens. Originating in France as an artistic gesture, ‘planking’ as we know it took on its present day form thanks to two British teens in 2006. They uploaded their […]

One of the hot tween trends is the rubber band loom, called Rainbow Loom. A well conceived tool to weave colorful rubber band jewelry. It mainly attracts girls, but I’ve heard that some boys are getting into it as well. Created in 2010, launched in 2011 from the personal website of its creator, Mr. Cheong […]

This article about teen retailers is interesting. But what is  surprising is this part: “We survey a good portion of teens for our research, and since 2010 the one theme has been this: ‘We want to save Mom and Dad money,’” This is a new behavior and that would be very interesting to go deeper on […]

I know Method and I love Method. I have learned to trust the brand over the years because the soap works, and it is clearly made from a straightforward point of view about design, environment and health. You know Method, too: the company that packages soap in strange-shaped, but well designed bottles. The company that […]

Trust: Every brand wants it but few know how to get it