Archive | November, 2013
Method Mickey Bottle or Lost in Deep Water
November 25, 2013
I know Method and I love Method. I have learned to trust the brand over the years because the soap works, and it is clearly made from a straightforward point of view about design, environment and health. You know Method, too: the company that packages soap in strange-shaped, but well designed bottles. The company that […]
Tips for a successful campaign targeted at tweens
November 20, 2013
Tweens, children ranging in age from 8 to 12, are an emerging economic force even if mom and dad still control the purse strings. Tweens can see their teenage years on the horizon, years that many of them equate with freedom. More and more, companies are recognizing the benefits of marketing to tweens to get […]
‘Selfie’: 2013’s word of the year!
November 19, 2013
Tweens and teens are without doubt at the origin of this trend! “Use of “selfie,” to mean a self-portrait typically snapped with a smartphone and shared over social networks, has risen 17,000% in frequency over the past 12 months, Oxford Dictionaries said. “Twerk” experienced a notable midyear surge, thanks to Miley Cyrus, but has not proved […]
Yes, Teens and twenty-somethings are good predictors of technology’s future
November 19, 2013
Encourage Them To Wonder
November 7, 2013
Below is a piece I wrote in a friend’s blog before I opened my own. I reread it and realized that this is the essence of why I have created tbqe.io and moved to the US. http://www.getthefive.com/articles/the-in-crowd/encourage-them-to-wonder/
November 25, 2013
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