Valerie Grison Blog

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Interesting trends of the past 18 months published in the Huffington Post by Bianca Bosker about teens and their favorite social networks: “For the first time, teens now consider Instagram the most important social network on the Internet, according to a semi-annual survey conducted by Piper Jaffray. Instagram replaces Twitter, which just last fall surpassed […]

With 200 millions active users claimed, brands start to see Instagram as the best platform for building out a social media presence, as explained by VentureBeat. I am warning brands that target tweens and teens that Instagram is not a safe place for them, and that brands must be very careful of how they engage this […]

Source: The Futures Company

“What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried. Mostly they feel embarrassed even to be associated with it” “…the young are moving on to cooler things” Daniel Miller, Professor of Material Culture at University College London People […]

Tweens and teens are without doubt at the origin of this trend! “Use of “selfie,” to mean a self-portrait typically snapped with a smartphone and shared over social networks, has risen 17,000% in frequency over the past 12 months, Oxford Dictionaries said. “Twerk” experienced a notable midyear surge, thanks to Miley Cyrus, but has not proved […]

http://gigaom.com/2013/11/18/why-the-youth-market-matters-for-snapchat-and-facebook-despite-what-the-wsj-thinks/?utm_source=General+Users&utm_campaign=c031190963-c%3Acln%2Ctec%2Cvid%2Capl+d%3A11-19&utm_medium=email&utm_term=0_1dd83065c6-c031190963-99004255