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Genuinely Responsible Marketing: Brands can help boost awareness of popular trends that are risky for teens

January 18, 2014

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Have you already heard about “planking” or the “cinnamon challenge”? These quirky and potentially dangerous trends went viral on the Internet and are especially popular among teens. Originating in France as an artistic gesture, ‘planking’ as we know it took on its present day form thanks to two British teens in 2006. They uploaded their […]

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