Interesting trends of the past 18 months published in the Huffington Post by Bianca Bosker about teens and their favorite social networks: “For the first time, teens now consider Instagram the most important social network on the Internet, according to a semi-annual survey conducted by Piper Jaffray. Instagram replaces Twitter, which just last fall surpassed […]
February 8, 2014
With 200 millions active users claimed, brands start to see Instagram as the best platform for building out a social media presence, as explained by VentureBeat. I am warning brands that target tweens and teens that Instagram is not a safe place for them, and that brands must be very careful of how they engage this […]
January 14, 2014
“What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried. Mostly they feel embarrassed even to be associated with it” “…the young are moving on to cooler things” Daniel Miller, Professor of Material Culture at University College London People […]
December 9, 2013
A “tween” is a kid between 8 and 12, defined as “in-between” – meaning in-between being child and teenager. This is a rough time for the youngster who is still a child, but wants to appear more mature in front of friends. At this difficult crossroad, tweens are still psychologically children, but they are bursting with […]
Valerie Grison Blog 
April 15, 2014
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